"I'm very encouraged by the increase in opportunities available to inhouse graphic designers over the past few years. Companies are now recognizing the benefits of having a strong internal creative team and are leveraging those talents for profit, growth and success. Internal creative departments have the potential for being the resource for all things design. Design touches every department in a corporation, giving inhouse designers a broader range of projects and interactions with a wider range of employees than anyone else in a company. In addition, many companies are now providing a boatload of incentives to lure designers to the other side so they can thrive creatively and be happy, productive employees. Still, we need to be more resourceful and savvy and take a proactive stance. The design industry has become very competitive. It's the idea that counts, the story and they way you visually communicate that idea. It's our expertise, talent, experience and in-depth knowledge of our corporate brand. That's the value we bring to the table." - Glenn John Arnowitz, director of creative services at Wyeth.
Check out what we've been up to: http://corp.fitnesstogether.com and http://corp.touchofelements.com
In 2009, not only did we create two brand new, optimized websites for both Fitness Together and Elements Therapeutic Massage - we created new location (franchise) sites and a whole new back-end for the franchisees. It's been busy.
More recently, we just wrapped up a 5-session teleconference series teaching the franchisees how to get the most out of all types of Internet Marketing, all while publishing and releasing 2 second quarter marketing plans. We're exhausted and ready for the upcoming 3-day weekend, that's for sure; but not until we're finished with Elements Franchise University this week.
Personally, I'll be running in the Bolder Boulder this week with my friend Megan. I hope to finish in 70 minutes or less - I mean I will finish in 70 minutes or less! Have a great Memorial Day weekend!
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