"Marketing is more of a science every day as we learn new ways to measure and predict behavior, influence people, and test and quantify marketing. It's more of a science as psychologists tell us more and more about human behavior.
Marketing is also unquestionably an art form because writing is an art, drawing is an art, photography is an art, dancing is an art, music is an art, editing is an art, and acting is an art. Put them all together, and they spell marketing - probably the most eclectic art form the world has ever known."
- Jay Conrad Levinson
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